This is a collection of SEO-forward blogs, case studies, and thought leadership articles I’ve produced in past roles.
Most are written solely by me, using my byline or ghostwritten for a collaborator. A few, like ‘The Best Show on Earth‘ and ‘Industrious in the Headlines,’ were written primarily by executives in my organization, while I assisted with brainstorming, editing, and supplemental writing to shape their ideas.
Additional samples are available upon request.
Pillar Page: What is Coworking?
This blog is the ‘pillar’ of a content cluster I developed around coworking for Industrious. It achieved first page search results for coworking terms after years of ranking on page 3 and below.
Why a Remote Startup Chose Industrious
I worked directly with the client to produce this case study examining how their fully-remote organization chose Industrious as their workspace provider and the impact on their workforce.
A Front Row Seat to the Best Show on Earth
I collaborated with Industrious President Anna Levine on this thought leadership piece examining the then-recent WeWork bankruptcy, Industrious’ own history, and the state of the flex industry.
Pillar Page: What is Hotdesking?
Like the coworking asset above, this is a pillar page for a content cluster on hot-desking trends that also raised our search rankings for this term to first page results.
Industrious in the Headlines: 2023 Edition
I collaborated with Industrious CEO & Co-founder Jamie Hodari for this end-of-year retrospective on the company’s biggest press of 2023.
Inside Look: Austin 9th & Congress
Inside Looks are an article series that previews new and notable Industrious coworking locations, answering FAQs about the space for readers and prospective members.
Case Study: Adaptive Reuse at Industrious
I partnered with the Sr. Brand Associate for Industrious’ real estate partners on this case study exploring adaptive reuse architecture in our Charlotte, NC offices.
High Demand for Flex Offices in South Florida
This case study examines how Florida’s recent population boom created demand for flexible office space in marketplaces like Miami and West Palm Beach.
Delta Business Traveler X Industrious
This article covers everything you need to know about the high-profile partnership between Industrious and Delta Airlines. It also recaps a celebratory event in Atlanta.
Survey Reveals Return to Office Must Haves
Industrious partnered with Wakefield Research to examine how employee work preferences shifted during the pandemic and the Return-to-Office movement in 2022.
The Benefits of Biophilic Office Design
For Earth Day, I wrote this article about the practice of including plants and natural elements in workspace design, with examples of how Industrious implements it.
Area Sales Lead: A Day in the Life
I collaborated with our recruiting team to create this asset designed to promote a critical sales role at Industrious and answer FAQs from candidates.
Employee L&D at Industrious
I collaborated with our Sr. Manager of Learning, Talent & Culture on this article showcasing three different L&D initiatives for employees at Industrious.
Team Offsites at Industrious
I partnered with our Recruiting team on this article about how Industrious brings its distributed teams together for offsites to build connection and camaraderie.
What is Employee Experience?
This thought leadership piece I wrote for Bonfyre explores the growing function of “Employee Experience” in the workplace and examines the ways leaders can embrace it.
Employee Engagement in Healthcare
This article examines work trends for employees in healthcare, such as increased burnout and worse patient outcomes, and offers insight into engagement strategies to help them.
What is the Employee Life Cycle?
This piece examines the intersection of employee engagement and employee experience throughout a new hire’s tenure within an organization, and offers helpful tips for management.
Remote Work Must Solve for Loneliness
This thought leadership piece unpacks the isolation brought on by growing remote work trends, and examined the psychological impacts of ‘social distancing‘ two years before the COVID pandemic.
Retail Employee Engagement Trends
This piece digs into how economic, political, and technological change have created widespread disengagement in the retail industry, and what leaders can do to right the ship.
How to Lead During Organizational Change
This interview with the President of Ameren Transmission explores how leaders can embrace strategies that guide employees through organizational change.
Are Open Offices Really More Productive?
This article challenges the assumption that open concept offices lead to more productivity and collaboration, and looks at different office space designs that actually create those outcomes.
Why Relationships Matter for Engagement
This is a foundational thought leadership piece for Bonfyre that unpacks how the relationships we form with our colleagues can improve the engagement we feel with our work.
Managing Millennials in the Workplace
Written during the peak of ‘millennials in the workplace’ pearl clutching, this piece dispels common myths and looks at techniques to help leaders manage younger generations.
The History of Employee Engagement
This articles digs through the history of how we understand human motivation in the workplace, including how we arrived at ‘engagement’ as the current term for describing how we feel about work.
Matt Stolpe's Portfolio 